Unduit Deck

Unduit Deck
One platform to buy, deploy, manage, track, retrieve, repair, resell, and recycle IT assets in 100+ countries.
Created with love ❤️ 
By Cristian @ Ken AI
Product
What it is
Unduit is an IT Asset Lifecycle Management platform that combines powerful software with global services to manage corporate IT assets throughout their entire lifecycle. The platform functions similar to a smartphone ecosystem, with 60+ specialized mini-apps that handle everything from procurement to disposal across 100+ countries. Unduit integrates seamlessly with existing HR, IT, and ticketing systems to create zero-touch automation for companies with distributed workforces. Unlike traditional point solutions, Unduit offers a comprehensive suite that consolidates what would typically require multiple vendors, creating a unified system for global IT asset operations.
Benefits & Features
App-based ecosystem: 60+ mini-apps that can be installed with one click to create customized solutions
Global coverage: Services available in 100+ countries with standardized processes
Seamless integrations: Works with 50+ popular ITSM, HRIS, and ITAM platforms
Zero-touch automation: Automates device recovery, deployment, and management
Asset recovery: Consistently achieves 90%+ recovery rates through smart notification automation
Warehousing & logistics: Global depot network for inventory management and rapid deployment
Marketplace technology: Internal device marketplace for repurposing and redeployment
Mobile accessibility: All key functionality available through mobile apps
Core Services
Asset Recovery: Automated recovery from remote employees with 90%+ success rates
IT Asset Disposition: Data-secure recycling, repurposing, and value recovery
Warehousing & Logistics: Global storage and deployment infrastructure
Procurement & Provisioning: Streamlined device ordering and configuration
Maintenance & Management: Monitoring, repair, and inventory tracking services
Compliance & Reporting
Chain of Custody: Complete documentation of all asset movements
Secure Data Erasure: Certified DoD-level data wiping
Environmental Reporting: EPA-grade sustainability tracking
Compliance Support: Built for GDPR, HIPAA, PCI, and other regulatory frameworks
Problems it solves
Remote Asset Recovery: Recovering IT assets from distributed employees globally (their #1 customer entry point)
Asset Lifecycle Complexity: Managing multiple vendors across procurement, deployment, recovery, and disposal
Global IT Management: Lack of visibility and control over worldwide IT asset inventory
Compliance Risks: Meeting regulatory requirements for data security and e-waste disposal
Manual Processes: Excessive IT staff time spent on non-value-added tasks
Cost Inefficiency: Financial losses from unreturned assets, premature disposal, and suboptimal refresh cycles
Why this matters
For mid-size to large organizations (3,000-50,000 employees), managing IT assets globally creates massive operational and financial challenges. When companies lack proper asset lifecycle management, they typically lose 30% of laptops annually, waste 15% of IT staff time on manual recovery, and leave significant value on the table through inefficient disposition. Unduit transforms this landscape by increasing IT ROI by at least 34%, shortening refresh cycles by 38%, and achieving recovery rates above 90%. This isn't just about cost savings—it's about transforming IT assets from a pure expense into a strategic resource that can partially fund itself through proper lifecycle management. In an era of remote work and increasing regulatory scrutiny, having a global, automated solution has shifted from luxury to necessity.
Price
Unduit employs a unique approach to pricing designed to eliminate barriers to entry. For many services like IT asset disposition, Unduit provides the software at no cost, making money by sharing the margins from reselling recovered assets with customers. This creates a win-win model where Unduit earns as they deliver value. Customers typically start with a free implementation of asset recovery or disposition solutions, and funds recovered from these initiatives are placed in a digital wallet that can fund additional services. This approach allows companies to essentially use their existing inefficiencies to fund the solution that fixes those inefficiencies. There's no minimum requirement, making the solution accessible to organizations of all sizes, though the sweet spot for maximum value is companies with 3,000-8,000 employees.
Freemium Entry: Initial platform access often provided at no cost for IT asset disposition services
Value Recovery Model: Revenue sharing from the resale of recovered assets
Digital Wallet System: Asset recovery value can be credited to customer accounts for other Unduit services
Flexible Engagement: Start with specific pain points (like recovery) and expand to additional services
Enterprise Scaling: Customized solutions for organizations from 3,000 to 40,000+ employees
Target Market
IT leaders in organizations with distributed workforces who struggle with recovering and managing IT assets globally. These companies typically have enough scale to face significant asset management challenges but lack the robust internal infrastructure of enterprise organizations.
Mid-Market IT Decision Makers
Location
US, Canada, UK, EU countries
Company Size
3,000-8,000 employees
Industry
Financial Services, Healthcare, Technology, Energy, Manufacturing, Professional Services
Role
IT Director, IT Asset Manager, IT Operations Manager, CIO, CTO
Seniority
Director-level and above
Customer Pain Points
A list of top pain points that our product helps solve for our target audience.
1
Low Asset Recovery Rates
Struggling to recover expensive IT assets from remote or departing employees, leading to significant financial losses (30% average laptop loss rate).
2
Global Recovery Complexity
Managing asset recovery across 40+ countries with different logistics providers, languages, and regulations creates overwhelming operational burdens
3
Compliance Vulnerabilities
Facing legal and financial risks from improper data handling during device disposal, especially in regulated industries (healthcare, financial services)
4
IT Staff Resource Drain
Wasting 15%+ of valuable IT team time on manual asset management tasks instead of strategic initiatives
5
Lack of Asset Visibility
Unable to track the location, status, and value of company devices globally, creating security risks and financial inefficiencies
6
Value Leakage in Disposal
Losing potential recovery value by working with local ITAD vendors who offer lowball buyback prices or improper recycling
7
Costly Refresh Cycles
Experiencing extended device refresh timelines due to inefficient recovery and redeployment processes
8
Warehouse Space Waste
Maintaining expensive office space to store idle IT equipment that could be repurposed or monetized
Competitive Advantages
True Global Coverage
Provides standardized services across 100+ countries with local depots and teams, unlike competitors limited to specific regions or requiring different vendors by region
No-Risk Business Model
Unique approach of offering software for free and monetizing through asset value recovery creates alignment of interests not found in traditional license-based competitors
Complete Chain of Custody
End-to-end documentation and security throughout the entire asset lifecycle, critical for compliance requirements that fragmented solutions cannot provide
Single Vendor Simplicity
Replaces 5-10 different vendors with one platform and consistent experience worldwide, drastically reducing management complexity
App Ecosystem Approach
Offers a smartphone-like platform with 60+ specialized mini-apps that can be installed instantly, creating a customizable solution no competitor can match
Integration Ecosystem
Pre-built integrations with 50+ HRIS, ITSM and ITAM platforms enable true zero-touch automation that point solutions cannot deliver
Multi-Currency Financial Management
Global wallet technology handling 100+ currencies enables companies to recycle recovered funds into new services, creating a self-funding model
Open API Architecture
Allows rapid innovation and customization that traditional monolithic ITAM platforms cannot match, future-proofing the investment
Customer Results & Case Studies
UberEats
21% faster device onboarding/offboarding
Reduced IT ticket volume by 35% through automated asset workflows
Chevron
Recovered $127K in unused IT assets in Q3
Achieved a 96.5% device recovery rate across global operations
McLane
Automated logistics reduced asset tracking costs by 42%
Implemented end-to-end device repair system within 60 days saving $352k yearly
Johnson Controls
Streamlined global device retirement and buyback process, saving $280K annually
Helped boost 98% device recovery rate globally in 100+ countries
EvenUp
Reduced device logistics costs for remote employees by 28%
Implemented zero-touch device provisioning for remote workforce
Fairway Mortgage
Recovered $93K worth of IT assets in a month
Boosted device recovery rates to 98%
Lead Magnet: Unduit's Asset Recovery GTM Strategy Analysis
What It Is
Unduit has developed a unique "foot-in-the-door" GTM strategy that eliminates traditional barriers to adoption. Rather than charging upfront for their software and services, they:
Offer the IT asset disposition suite completely free to new customers
Recover value from the customer's existing idle assets (often sitting in warehouses or with departed employees)
Share the proceeds with customers through a digital wallet within the platform
Enable customers to use these recovered funds to pay for additional Unduit services
This creates a self-funding ecosystem where the initial recovery services generate value that can be reinvested in additional platform capabilities.
Benefits of This Strategy
Zero Financial Risk: Customers don't need budget approval to begin since there's no upfront cost, removing the primary objection to starting.
Immediate Tangible Value: Unlike traditional SaaS with delayed ROI, customers see actual dollars in their wallet after the first asset recovery cycle.
Natural Expansion Path: As customers accumulate funds in their wallet, they're incentivized to explore other services that can be purchased with those funds.
Sticky Integration: Once integrated with the customer's systems and processes, switching costs become high, creating long-term customer retention.
Solves the "Category Education" Challenge: By giving prospects a "taste of the apple" (as they put it), Unduit overcomes the challenge of selling a solution in a category prospects aren't actively seeking.
Why It Will Work For This Campaign
This strategy is particularly effective for email campaigns targeting IT decision-makers because:
The "no upfront cost" approach cuts through traditional procurement barriers
The concrete financial benefit gives a clear CTA with minimal risk
It provides a compelling and unique offer in a crowded market of solutions requiring budget
It allows Unduit to demonstrate value before asking for financial commitment
Cold Email Strategy Approach
For our cold email campaign, I recommend leveraging this unique GTM strategy by:
Lead with the Unexpected Business Model: Open with the surprising statement that they can get the solution for free and potentially make money in the process.
Focus on "Trapped Value": Position idle assets as trapped value that the prospect can unlock without spending a dime.
Use Specific Value Examples: Include average recovery values to create concrete expectations ("Companies like yours typically recover $30,000+ in their first asset recovery cycle").
Create Urgency Around Wasted Assets: Frame every day without this solution as leaving money on the table.
Simplify the Next Step: Offer a quick assessment of potential recovery value based on their current asset inventory.
Email subject lines should emphasize the zero-cost, all-upside nature: "Recover 90% of your remote IT assets at zero cost" or "Turn your idle IT assets into budget for new initiatives."
The call-to-action should be centered around a quick discovery call to identify how much value could be unlocked from their current idle assets, positioning it as a value assessment rather than a sales call.
Additional Insights
Current Campaign Performance Data
Asset recovery campaigns generate 40% of Unduit's leads
"All-in-one" solution and Asset Buyback campaigns perform approximately equally as second-best performers
Employee automation campaigns targeting HR professionals show promise as an additional channel
Customer Acquisition Strategy
Land and Expand Approach: Unduit typically starts with a small implementation (asset recovery/ITAD) and grows from there
First-time Buyer Journey: Start with POC → Implement free software → Show value recovery → Expand to additional services
Customer Size Dynamics
Mid-market (1,000-2,000 employees): Want comprehensive solutions covering multiple services
Enterprise (7,000+ employees): Typically start with one focused service implemented deeply
Sweet spot: 3,000-8,000 employees where Unduit can provide "six-figure savings"
Notable Current/Prospective Customers
Current customers include Chevron and Johnson Control (40,000 phones globally)
Close to signing contracts with ICF (7,000 employees across 40+ countries) and Cornerstone (14,000 employees)
Primary Marketing Challenges
Category Education: "First mover's dilemma" - no one is actively searching for "asset lifecycle management"
Message Complexity: Risk of overwhelming prospects with too many capabilities
Differentiation: Need to explain value in a category that doesn't formally exist yet
Regional Focus
Primary: US, UK, Canada
Expansion areas: South America and MENA region
Live in 60+ countries, with services available in up to 100 countries
Current Market Position
Offering something unique that customers don't know they need
Competing indirectly with traditional ITAM and ITSM tools like ServiceNow
Positioned as an "app space ecosystem" similar to Salesforce or Rippling but for IT
Future Direction
Expanding beyond ALM to become "the network of anything IT related"
Adding service management capabilities within 3 months
Vision to become the "FBA for IT organizations" (Amazon's fulfillment by Amazon model for IT)
Plans to offer cybersecurity, contingent labor, and help desk services through partners
Sales Approach Details
Initial hook: Free software for ITAD (IT Asset Disposition)
Value demonstration: Recover assets, place proceeds in customer's wallet
Expansion trigger: Customer sees funds in wallet and wants to use for additional services
No formal contract required to start (can use one-pager)
Key Message Challenge
From Omar: "How do you tell somebody how an apple tastes like when they've never eaten one?" This perfectly encapsulates the challenge of marketing a solution in a category that doesn't formally exist yet. Their approach of giving away initial services to demonstrate value is specifically designed to overcome this obstacle.
This context highlights the importance of focusing our email campaign on tangible pain points rather than the abstract concept of "asset lifecycle management," while simultaneously highlighting Unduit's unique business model as a key differentiator.
Funnel
1
Email Sequence
2
Discovery Call - Asset Recovery Assessment
3
Asset Recovery POC
Email Sequence
These are the email sequence steps we will follow. Each step should be unique and have a clear goal.
The copy used here is just strategic, we won't have this copy in the final email sequence.
1
Email 1: Asset Recovery Pain Point Introduction
Description:
Highlight the 30% average laptop loss rate for companies with remote/hybrid workforces and the financial impact. Introduce Unduit's asset recovery solution that requires zero upfront investment.
CTA:
Schedule a 15-minute discovery call to evaluate potential recovery value.
2
Email 2: No-Risk Business Model
Description:
Explain Unduit's unique business model where they provide the ITAD solution at no cost and share value recovered from idle assets. Emphasize how this creates a self-funding model for IT asset management.
CTA:
Schedule a 15-minute discovery call to evaluate potential recovery value.
3
Email 3: Global IT Management Complexity
Description:
Address the complexities of managing asset recovery across multiple countries with different logistics providers. Highlight Unduit's standardized service across 100+ countries with local depots.
CTA:
Book a demo call.
4
Email 4: Compliance and Security Risks
Description:
Focus on compliance vulnerabilities in regulated industries (healthcare, financial services) and how Unduit provides complete chain of custody documentation and DoD-level data erasure.
CTA:
Request a conversation about your compliance requirements.
5
Email 5: Single-Vendor Solution
Description:
Address the pain of managing 5-10 different vendors for various aspects of IT asset lifecycle. Position Unduit as the single platform that handles everything from deployment to disposal globally.
CTA:
Ask directly if they're interested in exploring Unduit's solution or if it's not a fit for their current priorities (seeking either a positive or negative reply).
Email Copywriting
Subject: {AI Subject Line}
Email 1: v1
Hi [First Name],

{AI First Line}

The average enterprise loses 30% of their IT hardware to unrecovered assets from remote workers.

At around $1,500 per device, that's significant capital expense with unaudited data still residing on those devices.

We can retrieve those assets at no cost, repurpose them, and share some of the value back to you.

Would you have 15 minutes to discuss how much we can recover for [Company]?

Best,[Your Name]

{AI PS Line}
Email 1: v2
Hi [First Name],

It’s easy for laptops to slip through the cracks with remote teams where most companies lose 30% without realizing it. We help recover that hardware at no cost, then return or repurpose it and share the value back with you.

Would you have 15 minutes to discuss how much we can recover for [Company]?

Best,[Your Name]
Email 2:
Hi [First Name],

Old and unused laptops often pile up in storage, tying up thousands of dollars (with compliance risks too).

We can handle recovery on your behalf at no cost, then we can share the proceeds so you can reinvest in your other priorities. It’s a straightforward, self-funding approach that makes asset management pay for itself.

Would you be interested in a quick assessment to see what’s the value we can recover from your IT assets?

Best,[Your Name]
Email 3:
Hi [First Name],

Keeping track of IT devices across countries can turn into a full-time job between shipping, warehousing, compliance, and local vendors.

We handle that with one system that works across 100+ countries, so you can stop trying to piece it all together.

Want to see how it works?

Best,[Your Name]
Email 4:
Hi [First Name],

When devices go untracked, it’s not just hardware that goes missing but sensitive data too.

In regulated industries or in many countries, this means fines, legal exposure, and long cleanup cycles.

{AI Line 2}

If compliance is top of mind, we can take care of your hardware at no cost, and then share the proceeds back to you.

Would you be interested in that?

Best,[Your Name]
Email 5:
Hi [First Name],

Managing 5–10 vendors across procurement, offboarding, and recovery eats up a lot of time. We’ve bundled all of it into one platform, so you’re not chasing updates or juggling providers.

Would it make sense to explore how this might work on your side?

If it's not the right time, just let me know so that I don’t email you again.

Best,[Your Name]

{AI PS Line 2}